Social media is an important part in any integrated marketing program. It can help drive customers to your car wash, get feedback from your customers, and provide engagement and excitement with your customers.
But understanding the complicated world of social media can be time consuming and overwhelming. Many car wash owners ask, what should I do first?
Since local search is increasing significantly, a good first step to social media is to claim and update your company listings on online directories. Inconsistent business information on these online directories can cost you real sales. While there are over 100 online business directories, it will be good to start with the top directories including:
First, search for your business on these websites. Next, claim your business. On these sites, there is typically a button titled ‘Claim This Business’. Click on this to identify yourself as the owner of this business. Next, update the address and phone number. Since search engines penalize locations that have different name, address and phone information, it is important that each online directory have the same information. Next update these online directories with photos, videos, hours and links to your website.
Claiming and updating your company listing on online directories is an important step to showing up at the top of online search results when people are looking for a car wash.