Using Fragrance to Drive A Unique Customer Experience

Oct 1, 2015 at 2:33 PM

A unique customer experience can set your car wash operations apart from the competition up the street and can be the difference in theBlog_Fragrance-Image.jpg consumer purchase decision. It’s that extra WOW factor that goes beyond providing a clean, shiny, dry vehicle that reinforces your value and helps drive customer loyalty.

Smell is a unique way to elevate the customer experience. Believe it or not, there’s an entire science referred to as ‘scent marketing.’ Smell controls both emotion and memory, two very prominent factors behind why we choose one brand over another. A study by the Global Journal of Commerce and Management Perspective said that ambient scent has the strongest impact when it comes to enhancing consumer behavior in terms of emotion, evaluations, willing to return to a location and purchase intention.

Studies show that subtle fragrances that trigger emotion and pleasant memories, and ultimately the overall experience, can leave a lasting impression that customers associate with the location or brand they are buying from.

Zep Vehicle Care knows pleasing scents can help set your car wash location apart from the competition and help drive loyalty. That’s why we offer our customers pleasing spa-like scents that can create a relaxing experience for your customers. Chosen with car wash consumer input and industry fragrance experts, these scents are a subtle but powerful tool for our car wash owners to help their customers make an emotional connection to their car wash location and brand.

To learn more about scent marketing, visit Harvard Business Review: The Science of Sensory Marketing