Detailing and the Importance of a Contaminant-Free Vehicle
Sep 1, 2015 at 2:15 PM
Detailing vehicles is just that – paying attention to the details. Before starting a polish or wax service, you want to be sure that your vehicle’s surface is both clean and contaminant-free in order to produce the best results.
Roman Diaz, Zep Vehicle Care senior vehicle care specialist, has provided professional detail training to car wash locations for more than 25 years. He says the biggest challenge with detailing is educating customers on the importance of a contaminant-free vehicle prior to a wax or polish service. Diaz recommends service advisors explain what happens to the vehicle if contaminants are not properly removed prior to waxing the car. If not removed, these contaminants can be pushed across the vehicle’s surface during the waxing process, causing abrasions on the paint. Once the wax dries it may not adhere properly, due to the impurities below, causing a smudging effect on the vehicle’s surface.
Another recommendation is to physically show customers how much of a difference clay bars make in removing those surface contaminants on their vehicles. “Most customers don’t know how much contamination is on their vehicles because you can’t really see or feel all these deeply embedded contaminants,” says Diaz. Instead, he recommends service advisors demonstrate this by claying a small section of the vehicle’s surface area. He then tells service advisors to provide customers with cellophane wrap for their fingers, such as gum wrappers, which provide extra sensitivity to feeling those embedded contaminants. Once the customer rubs his or her finger over the clay bar-treated surface versus the area that was not clay bar treated, Diaz says customers immediately notice the smoother surface, and most of the time customers will purchase this extra service.
For more details on using Clay Bars, read the full article here.