A "quality" wash means that you are delivering a car that is clean, dry, shiny, and protected. When examining the quality of your wash, thre are three big things to keep in mind. The quality of your chemistry, your water, and your dispensing will all influence the level of quality that you can deliver to your customers. The first step to identifying any quality issues within your wash is to examine your chemistry. The right type of chemistry depends on the specific needs of your wash. Things such as local weather, precipitation types and frequency, water quality, soil makeup, and wash equipment can all affect the effectiveness of any specific chemical application or conditioner in your wash. Here are some distinct signs that a change of chemistry may be in order: 1. Molding and Ridges With vehicles becoming more sleek in design, this is producing areas that are becoming very difficult to clean – areas like rocker panels, hood scoops, and trim areas. If your friction is not properly cleaning these areas, there have been numerous innovations in chemistry that can help address these issues. The best way to identify potential solutions is to consult your vehicle care specialist.
Oct 24, 2017 at 10:45 AM
Oct 12, 2017 at 7:04 PM
The key to running a successful car wash is consistently delivering a quality wash. A quality car wash means that you are delivering cars that are clean, dry, shiny, and protected. According to the ICA 2016 Consumer Study, “consumers ranked cleanliness, price, convenience, dryness, and speed as significantly more important aspects of a car wash than they did just two years ago” (www.carwash.org). Consistently delivering a quality wash will boost your long-term business, which means that you will drive more revenue and more profit. There are many things that can cause quality issues in your wash, and it isn’t always easy to identify the source when issues do arise. The longer a wash quality issue goes unaddressed, the more damaging it can be to your brand – so, it is important to perform frequent quality checks to make sure you are consistently delivering a quality wash. In order to check the quality of your wash, examine these three areas: Chemistry The right type of chemistry depends on the specific needs of your wash. It is important to make sure that you’re using the proper chemistry for your specific climate, soils, water, and wash equipment. To ensure you are using quality chemistry, find a product specialist who knows and understands both your climate, soils, water, and equipment in your wash.
Oct 5, 2017 at 11:34 AM
Marketing has a huge influence on the success of your wash, and it is important to keep your marketing fresh and exciting. However, coming up with new marketing ideas isn't easy. So, we've done the heavy lifting for you – any of these car wash marketing ideas will help you boost your revenue: 1. Set up a Facebook page for your wash. It's more important than ever for car washes to have websites – a website will help your potential customers learn about your wash. However, designing a full website can take a lot of time and require a financial investment. If you'd rather set something up quickly, Facebook is a great stand-in for an official website. Get started on your page with this quick tutorial on setting up a Facebook for your wash. 2. Eliminate an option from your menu. Do you know? Four or fewer packages on a menu will provide better revenue results. More than four packages can become confusing and cause anxiety with customers. Generally, the average ticket for three packages will net better results than four, typically by 5% or more. If you want to eliminate a package from your current menu, chose the middle package with the lowest take rate. You can learn more about package elimination in our e-book Boost Your Revenue Today: The Essential Guide to Making More Money at Your Wash.
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