It's officially fall, which means that trade show season has arrived. Attending a car wash trade show is an investment, and you'll want to make sure that you get the most out of your experience. Check out these trade show tips from three of our experts here at Zep Vehicle Care: FROM STUART HULSEY, TECHNICAL SERVICES MANAGER: WHAT WOULD YOU SAY TO SOMEONE ATTENDING A CAR WASH SHOW FOR THE FIRST TIME? For first time attendees I would recommend that they visit all the vendors with an open mind and collect any pertinent materials to take home and study. This is, after all, the best place to gather as much information from multiple vendors in one place. WHAT CAN YOU GET FROM VISITING A TRADE SHOW THAT YOU CAN’T GET ANYWHERE ELSE? When visiting a car wash trade show you’ll see all the different equipment and chemical manufacturers under one roof at the same time. This gives you the best opportunity to look closely at what is being offered, compare the differences and ask questions all at the same time. This is a unique opportunity to have full access to the best and most knowledgeable people in the industry all under one roof.
Sep 26, 2017 at 4:08 PM
Sep 7, 2017 at 3:35 PM
Technology is changing, and car wash marketing is no exception to the rule. We sat down with Zep Vehicle Care's expert designer and merchandiser Aaron Hipple to get his take on one of the industry's newest trend—digital menus. WHAT IS A DIGITAL MENU? Aaron: A digital menu is a large outdoor monitor used to display a video version of your menu, as well as any other messages you want to promote at your car wash. The monitor has a weather proof encasement that bolts to the ground and a special display that can be seen in any outdoor condition, including direct sunlight. The unit, which is typically professionally powered and installed, is not a plug and play or mobile unit. Just like digital billboards that you see throughout the nation, I believe digital menus are the future of onsite merchandising for the car wash industry. HOW DO DIGITAL MENUS WORK? Aaron: Once the unit is installed it functions much like a traditional TV, but is much brighter and comes with software that can schedule your messages. Most models are equipped with a 6GB hard drive that is large enough to hold several videos. Loading your videos can be done by either plugging a USB thumb drive into the back of the monitor unit or loading the video to a special server. Once your video is loaded a remote allows you to organize, view and set your videos to play. Using the built-in calendar software you can pre-set specific videos to play at certain times/days for an entire year ahead.
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