Now that you have set up a Facebook page for your wash, the next step in your social media marketing plan is to set up a Twitter account. Twitter is a great platform to stay up to date with events and news in your community, as well as to stay in touch with car wash trade publications and other helpful resources. When using Twitter, each message has to be 140 characters or less – keep that in mind when you're brainstorming content ideas.
Step One: Go to www.twitter.com.
Step Two: In the upper right corner, you'll see an option to "Sign Up." Click this.
Step Three: Once you click, you will see this form. GO AHEAD AND FILL OUT THE FORM! For your name, it's best to put the name of your wash – for our example, I've written "My Car Wash."
Step Four: Next, it will ask you to choose a username. If you can, use the name of your wash. If that is taken, do your best to find a "Twitter Handle" that includes the name of your wash. For Zep Vehicle Care, ours is ZepVehicleCare – but, we also could have chosen "ZepVC," "TheRealZepVehicleCare," "ZepVehicleCareOfficial," etc.
Step Five: Once you click "Sign up," you'll see this. If you'd like to enter your mobile phone number, Twitter will text you a verification code. If not, just click the small blue "Skip" at the bottom.
Step Six: Now, you should see this. Click "Let's go!" to get started with your Twitter account.
Step Seven: Next, Twitter will ask you what you're interested in. It will use this to suggest pages for you to follow, as well as for advertising purposes. If you'd like to add car wash related interests, you can enter them here. If not, click "Continue" in the righthand corner.
Step Eight: Since Twitter does not differentiate between personal and business accounts, the set up process is catered more toward the personal user. For now, let's hit "No thanks," which is below the "Import contacts" button in the upper right corner.
Step Nine: Here is where you can start to follow people. It's important to follow industry thought leaders to stay in touch with what's happening, and this is also a great time to follow names in your local community – any local government pages, schools, company partners, local event venues, etc. Following relevant accounts is a great way to inspire ideas for content to post on your own account, as well as sharing the posts of others. Don't forget to follow @ZepVehicleCare!
Step Ten: Before taking you to your account, Twitter will ask you if you'd like to sign up for notifications. This is personal preference – by turning on notifications, you'll know ASAP if someone has mentioned your account or interacted with one of your posts. You can always change this later in your Account Settings, too!
Step Eleven: You've officially finished setting up your Twitter account! Here's what you should see. To customize your page, click the name of your account – in this case, we're clicking "My Car Wash" in the upper left corner.
Step Twelve: This is what you will see. To make your page your own, click "Edit Profile" in the upper right corner.
Step Thirteen: Now you can add information about your wash. For your header photo, choose something that is bright and showcases your wash – a photo of your whole building, or something from inside the tunnel with a lot of color would look great. For your profile picture, use a photo of you logo. This is what your followers will see in their feed, and you want them to associate your great content with your brand. Then, be sure to add your location and your website (if you have one)! Your bio is a great place to add your hours of operation. Once you've added everything, click "Save changes" in the right corner to make sure everything sticks.
Step Fourteen: Now that everything is looking sharp, it's time to let the world know you are officially on Twitter. Click the blue "Tweet" button in the upper left corner, and you'll see this. Let us know you're on Twitter by adding @ZepVehicleCare to your tweet!
For more great information on social media and car wash marketing, check out our ebook Boost Your Revenue Today: The Essential Guide to Making More Money at Your Wash: