Think about it – when was the last time you changed your car wash package pricing? If you would like to increase your car wash revenue, one of the easiest ways to do it is by increasing the average amount a customer spends per visit. There are a lot of ways to accomplish this, and a great place to start is to evaluate your pricing. By using these car wash pricing best practices, you can make sure that your pricing isn’t holding your customers back from choosing the best wash you offer.
1. Don’t offer too many packages.
A menu with more than four package choices creates decision fatigue for your customers. If you need to eliminate one of your package offerings, you should consider your package take rates. Most often, the lowest take rate will be in the “middle washes” where value can be confusing. When eliminating a middle wash package, most customers will take the “new middle” package, and very few will choose a lower offering. If you can, stick to three package offerings on your menu – the average ticket for three packages will net better results than four packages, typically by 5% or more.
2. Typically, customers prefer even-priced packages.
Consumer psychology studies suggest that buyers prefer even price points. Use this as an opportunity to easily move odd price points to a higher and even price point. Likewise, if you’d like to discourage customers from selecting a certain package (for example, a lower-value basic wash), you might want to keep that wash at an odd price point.Read More >>