Zep Vehicle Care Zone

Insights to manage your car wash business –
helping you make money, save money and run your wash smoothly.

Step by Step: How to Set Up a Twitter Account for Your Wash

Posted on 08/25/2017

Now that you have set up a Facebook page for your wash, the next step in your social media marketing plan is to set up a Twitter account. Twitter is a great platform to stay up to date with events and news in your community, as well as to stay in touch with car wash trade publications and other helpful resources. When using Twitter, each message has to be 140 characters or less – keep that in mind when you're brainstorming content ideas.

Step One: Go to www.twitter.com

Step Two: In the upper right corner, you'll see an option to "Sign Up." Click this. 

Step Three: Once you click, you will see this form. GO AHEAD AND FILL OUT THE FORM! For your name, it's best to put the name of your wash – for our example, I've written "My Car Wash." 

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Step by Step: How to Create a Facebook Page for Your Car Wash

Posted on 08/15/2017

It's important for your potential customers to be able to find your wash online, and an easy way to do that is by having a Facebook presence for your wash. Setting up a Facebook page for your business is different than setting up a personal page, so let's walk through the steps to putting together a Facebook page for your wash. 

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How to Add a New Offering to Your Car Wash Menu

Posted on 08/04/2017

Experimenting with new menu options is a great way to make sure that your customers are getting what they want, and it’s also an effective way to drive more revenue at your car wash. However, when you are considering making changes to your menu, it is important to follow the right steps to make sure that you see positive results.

Step One: DETERMINE WHAT MAKES A TOP PACKAGE.

When adding a new package, it is best to create a package that will drive as much revenue as possible. Look for products or programs that customers are willing to pay extra for, like protectants or tire applications.

PRO-TIP: This is a great time to reiew any customer requests your wash has received. If those requests would fit well into a new top package, add them! This will help increase your take rate, and your customers will feel glad that you listened to them.

Step Two: Design your new package.

Once you have decided what to offer in your new package, take a moment to think about your package marketing. Instead of giving your new package a generic name, like “Ultimate” or “Platinum,” try something that conveys the value your new packages offers. So, if your new package included Rain-X® and Armor All Professional® Extreme Shine Wax, a name like “Shine and Protect” illustrates the value your customer will receive from this package.

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