Enticing more people to buy your top package is an easy way to increase your car wash revenue. Plus, your customers are getting the most value and the best experience from your top package since your best products are in this package. Your car wash menu is a critical tool for navigating customers to your top wash. Here are six things you can do on your car wash menu to garner more interest in your top wash package:
1. PLACE YOUR TOP PACKAGE WHERE IT WILL BE SEEN FIRST.
Always put the package you want to have the highest sales where it will be seen first by the customer. People read either from left to right or from top to bottom, so ordering your wash packages from the best to the most basic in the order that people read will gain better results.
2. MAKE YOUR BEST PACKAGE STAND OUT.
Another way to make sure that your customers see your top package first is to make it the most visible thing on your menu. Make your top package significantly bigger, or use bright colors to distinguish it from your other package offerings. Conversely, de-emphasize your bottom or ‘basic’ package to clearly differentiate your top wash from your basic wash. A best practice is to blend your ‘basic’ or lowest-priced wash into the background of your menu. This can be done by removing the outline box around the package, or simply listing the package name and price without including any other details.Read More >>