Zep Vehicle Care Zone

Insights to manage your car wash business –
helping you make money, save money and run your wash smoothly.

Car Wash Menu Dos and Don'ts with Expert Graphic Designer Erica Brown

Posted on 06/15/2017

Whether you know it or not, your menu is one of the hardest-working employees you have. Your menu is responsible for engaging every customer, showcasing your brand, and explaining the value of your product offerings to your customers. Since your menu is working so hard, you want to make sure that you have the best menu possible. We sat down with Zep Vehicle Care's expert graphic designer Erica Brown to pick her brain on effective car wash menu design.

How many menus do you design a month?

Erica: On average, I design between 50 and 75 menus a month. Our entire customer marketing team designs between 400-500 menus and other merchandising items a month.

What things should I always include in my car wash menu?

Erica: If your wash has a loyalty program, such as a monthly unlimited club, advertise it on your menu! Show the value of your program compared to purchasing single washes. If a single wash is $10, but you can get unlimited washes for $25 a month, it makes sense for anyone who feels they will wash their car more than twice a month to consider going with that option. If your wash is using recognized consumer brands for your products, make sure customers know it. Just like the majority of people will choose Kraft® mac and cheese over generic mac and cheese, your customers will see the value of going with a brand they trust when it comes to the care of their vehicle.

What things should I avoid on my car wash menu?

Erica: Simple is better. Avoid excess information that may not be relevant to your customers. For example, even if your wash uses a high pH and a low pH presoak (and it is an important detail to you since you are in the industry), that doesn't mean your customers will know or care about the difference. If you do want to list each product used in detail, try a "plus" style menu to minimize the amount of information on your sign. List the items in a basic wash, then in the next package, leave those items out and replace with "includes the basic wash". This style of menu helps to easily show what value you are getting with each package upgrade.


How Can I Increase My Car Wash Revenue?

Posted on 05/30/2017

Whether you are just joining the industry or you have been operating your wash for years, there is one thing that every car wash operator agrees on – the more revenue, the better. Who wouldn’t love to earn some more money?  

When it comes to your wash, there are multiple different ways you can increase your revenue. Knowing your current state, then establishing a goal and a plan to get there are easier than you may think! Read on for some ideas to increase your revenue!

There are three main ways to increase your wash revenue:

  1. Increase the average amount a customer spends per visit.

    Increasing spend per visit (measured by average revenue per car) can be done many ways. Using your auto teller or service advisor to educate on new or better offerings, and ‘buy up’ promotions can help customers learn about and experience higher value wash offerings. Did you know that menu design, package layout, and price point management also impact how much money a customer spends at your wash? By using proven marketing and design techniques on your menu, you can encourage your customers to select your higher value wash offerings, and increase your overall average ticket per car. 

Maximize Your Business Potential While Protecting the Environment

Posted on 06/27/2016

When looking for ways to enhance your environmental footprint, don’t forget about your carwash. Significant strides can be taken to maximize your business potential while protecting the environment by considering the total impact of your chemistry and water usage within your carwash.  


Behind the Scenes with Jerry Hoyt

Posted on 11/01/2015

Today we thought we’d do something a little different with our blog. We’re going behind the scenes with one of the people at Zep Vehicle Care who get our fantastic products out to our customers.


Using Fragrance to Drive A Unique Customer Experience

Posted on 10/01/2015

A unique customer experience can set your car wash operations apart from the competition up the street and can be the difference in the consumer purchase decision. It’s that extra WOW factor that goes beyond providing a clean, shiny, dry vehicle that reinforces your value and helps drive customer loyalty.


Detailing and the Importance of a Contaminant-Free Vehicle

Posted on 09/01/2015

Detailing vehicles is just that – paying attention to the details. Before starting a polish or wax service, you want to be sure that your vehicle’s surface is both clean and contaminant-free in order to produce the best results.


Using Social Media to Market Your Wash

Posted on 08/01/2015

Social media is an important part in any integrated marketing program. It can help drive customers to your car wash, get feedback from your customers, and provide engagement and excitement with your customers.


Assure® Program. A new way to manage your wash program: Easier, Safer, Better.

Posted on 07/01/2015

Is your backroom a cluttered mess? Do you hate moving heavy drums around your wash? Do you have empty drums piling up around your property?


Zep Vehicle Care wins first annual Brian Campbell Best Booth Award

Posted on 06/01/2015

Brain Campbell “The carwash industry’s No. 1 fan” was diagnosed with Williams Syndrome – a genetic condition often characterized by medical issues, including cardiovascular disease, developmental delays and learning disabilities – when he was only six months old. Doctors predicted that he would not live past 10 years and most likely never learn to read. But the power of passion and compassion from friends and family was consistent, and Brian drew strength from the carwashing industry at a very young age. With determination, Brian’s mother Valerie turned Professional Carwashing & Detailing magazines into books in order to teach him how to read.