Zep Vehicle Care Zone

Insights to manage your car wash business –
helping you make money, save money and run your wash smoothly.

Assure®: Back Room Transformations

Posted on 11/06/2017

Is your back room a cluttered mess? Do you hate moving heavy drums around your wash? If you have been searching for a program that can solve these challenges and more, then Assure® may be a perfect fit for you. 

Watch to see how operators are transforming their back rooms with Assure®:

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How to Check the Quality of Your Chemistry

Posted on 10/24/2017

A "quality" wash means that you are delivering a car that is clean, dry, shiny, and protected. When examining the quality of your wash, thre are three big things to keep in mind. The quality of your chemistry, your water, and your dispensing will all influence the level of quality that you can deliver to your customers.

The first step to identifying any quality issues within your wash is to examine your chemistry. The right type of chemistry depends on the specific needs of your wash. Things such as local weather, precipitation types and frequency, water quality, soil makeup, and wash equipment can all affect the effectiveness of any specific chemical application or conditioner in your wash. Here are some distinct signs that a change of chemistry may be in order:

1. Molding and Ridges

With vehicles becoming more sleek in design, this is producing areas that are becoming very difficult to clean – areas like rocker panels, hood scoops, and trim areas. If your friction is not properly cleaning these areas, there have been numerous innovations in chemistry that can help address these issues. The best way to identify potential solutions is to consult your vehicle care specialist.

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What is Car Wash Quality Assurance?

Posted on 10/12/2017

The key to running a successful car wash is consistently delivering a quality wash. A quality car wash means that you are delivering cars that are clean, dry, shiny, and protected. According to the ICA 2016 Consumer Study, “consumers ranked cleanliness, price, convenience, dryness, and speed as significantly more important aspects of a car wash than they did just two years ago” (www.carwash.org). Consistently delivering a quality wash will boost your long-term business, which means that you will drive more revenue and more profit.

There are many things that can cause quality issues in your wash, and it isn’t always easy to identify the source when issues do arise. The longer a wash quality issue goes unaddressed, the more damaging it can be to your brand – so, it is important to perform frequent quality checks to make sure you are consistently delivering a quality wash.

In order to check the quality of your wash, examine these three areas:

  1. Chemistry

    The right type of chemistry depends on the specific needs of your wash. It is important to make sure that you’re using the proper chemistry for your specific climate, soils, water, and wash equipment. To ensure you are using quality chemistry, find a product specialist who knows and understands both your climate, soils, water, and equipment in your wash.
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7 Ideas to Jumpstart Your Car Wash Marketing

Posted on 10/05/2017

Marketing has a huge influence on the success of your wash, and it is important to keep your marketing fresh and exciting. However, coming up with new marketing ideas isn't easy. So, we've done the heavy lifting for you – any of these car wash marketing ideas will help you boost your revenue: 

1. Set up a Facebook page for your wash.

It's more important than ever for car washes to have websites – a website will help your potential customers learn about your wash. However, designing a full website can take a lot of time and require a financial investment. If you'd rather set something up quickly, Facebook is a great stand-in for an official website. Get started on your page with this quick tutorial on setting up a Facebook for your wash.

2. Eliminate an option from your menu.

Do you know? Four or fewer packages on a menu will provide better revenue results. More than four packages can become confusing and cause anxiety with customers. Generally, the average ticket for three packages will net better results than four, typically by 5% or more. If you want to eliminate a package from your current menu, chose the middle package with the lowest take rate. You can learn more about package elimination in our e-book Boost Your Revenue Today: The Essential Guide to Making More Money at Your Wash.

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Trade Show Tips from the Zep Vehicle Care Team

Posted on 09/26/2017

It's officially fall, which means that trade show season has arrived. Attending a car wash trade show is an investment, and you'll want to make sure that you get the most out of your experience. Check out these trade show tips from three of our experts here at Zep Vehicle Care:

FROM STUART HULSEY, TECHNICAL SERVICES MANAGER: 

WHAT WOULD YOU SAY TO SOMEONE ATTENDING A CAR WASH SHOW FOR THE FIRST TIME?

For first time attendees I would recommend that they visit all the vendors with an open mind and collect any pertinent materials to take home and study. This is, after all, the best place to gather as much information from multiple vendors in one place.

WHAT CAN YOU GET FROM VISITING A TRADE SHOW THAT YOU CAN’T GET ANYWHERE ELSE?

When visiting a car wash trade show you’ll see all the different equipment and chemical manufacturers under one roof at the same time. This gives you the best opportunity to look closely at what is being offered, compare the differences and ask questions all at the same time. This is a unique opportunity to have full access to the best and most knowledgeable people in the industry all under one roof. 

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What are Digital Menus?: Expert Merchandiser Aaron Hipple Discusses Car Wash Menu Trends

Posted on 09/07/2017

Technology is changing, and car wash merchandising is no exception to the rule. We sat down with Zep Vehicle Care's expert designer and merchandiser Aaron Hipple to get his take on one of the industry's newest trend—digital menus.  

WHAT IS A DIGITAL MENU?

Aaron: A digital menu is a large outdoor monitor used to display a video version of your menu, as well as any other messages you want to promote at your car wash. The monitor has a weather proof encasement that bolts to the ground and a special display that can be seen in any outdoor condition, including direct sunlight. The unit, which is typically professionally powered and installed, is not a plug and play or mobile unit. Just like digital billboards that you see throughout the nation, I believe digital menus are the future of onsite merchandising for the car wash industry.

HOW DO DIGITAL MENUS WORK?

Aaron: Once the unit is installed it functions much like a traditional TV, but is much brighter and comes with software that can schedule your messages. Most models are equipped with a 6GB hard drive that is large enough to hold several videos. Loading your videos can be done by either plugging a USB thumb drive into the back of the monitor unit or loading the video to a special server. Once your video is loaded a remote allows you to organize, view and set your videos to play. Using the built-in calendar software you can pre-set specific videos to play at certain times/days for an entire year ahead. 

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Step by Step: How to Set Up a Twitter Account for Your Wash

Posted on 08/25/2017

Now that you have set up a Facebook page for your wash, the next step in your social media marketing plan is to set up a Twitter account. Twitter is a great platform to stay up to date with events and news in your community, as well as to stay in touch with car wash trade publications and other helpful resources. When using Twitter, each message has to be 140 characters or less – keep that in mind when you're brainstorming content ideas.

Step One: Go to www.twitter.com

Step Two: In the upper right corner, you'll see an option to "Sign Up." Click this. 

Step Three: Once you click, you will see this form. GO AHEAD AND FILL OUT THE FORM! For your name, it's best to put the name of your wash – for our example, I've written "My Car Wash." 

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Step by Step: How to Create a Facebook Page for Your Car Wash

Posted on 08/15/2017

It's important for your potential customers to be able to find your wash online, and an easy way to do that is by having a Facebook presence for your wash. Setting up a Facebook page for your business is different than setting up a personal page, so let's walk through the steps to putting together a Facebook page for your wash. 

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How to Add a New Offering to Your Car Wash Menu

Posted on 08/04/2017

Experimenting with new menu options is a great way to make sure that your customers are getting what they want, and it’s also an effective way to drive more revenue at your car wash. However, when you are considering making changes to your menu, it is important to follow the right steps to make sure that you see positive results.

Step One: DETERMINE WHAT MAKES A TOP PACKAGE.

When adding a new package, it is best to create a package that will drive as much revenue as possible. Look for products or programs that customers are willing to pay extra for, like protectants or tire applications.

PRO-TIP: This is a great time to reiew any customer requests your wash has received. If those requests would fit well into a new top package, add them! This will help increase your take rate, and your customers will feel glad that you listened to them.

Step Two: Design your new package.

Once you have decided what to offer in your new package, take a moment to think about your package marketing. Instead of giving your new package a generic name, like “Ultimate” or “Platinum,” try something that conveys the value your new packages offers. So, if your new package included Rain-X® and Armor All Professional® Extreme Shine Wax, a name like “Shine and Protect” illustrates the value your customer will receive from this package.

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Car Wash Tips: Elevating The Car Wash Experience

Posted on 07/21/2017

From lights and application equipment to foaming chemistries and polishing tunnels, the experience at your car wash has never been more important. Elevating the customer experience will not only help to differentiate your car wash from the next wash down the street but it also drives customer satisfaction and can influence their purchasing decisions. When done right, your positive wash experience can create opportunities and reasons for your customers to share their experience about your car wash within their network, whether it be in person or within their online network.

Check out the car wash tips below to enhance the experience of your car wash.

LED Lighting

Colored LED lighting that is highly visible from the street is a growing trend that helps attract customers, delight them and keep them coming back. Using LED lighting to not only entertain your customers but also confirm their wash package selection is key to enhancing your wash experience.

Associating a specific light color to a specific product application makes the application of your chemistry pop and also assures customers they got what they paid for in a very memorable way. For example, if you have Rain-X® in your car wash, use an amber LED light placed on the application arch to highlight the color of the chemistry. Your customers will love watching the product as it comes out of the arch! Some products allow for more flexibility. The purple Armor All Professional® Extreme Shine Wax™ looks awesome with purple, red, or blue lighting. Any one of these colors will enhance your customers experience and validate their purchase.

Product applications arches aren’t the only place to use colored LED lighting in your wash. Use a blue LED light on your rinse arch to make your customers feel like their car is getting a thorough rinse. Use a red LED light on your blowers to give your customers a lasting impression as they leave the wash and help communicate that perfectly dry finish.

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